FAN Event: Get It Done: Surprising Lessons from the Science of Motivation – Ayelet Fishbach, Ph.D. and Wendy Wood, Ph.D.

January 18 @ 7:00 pm - 8:00 pm
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REGISTER: https://us02web.zoom.us/webinar/register/4316407161926/WN_T2vbISCPT7eHByjTgfTFqA
In her insightful new book Get It Done: Surprising Lessons from the Science of Motivation, Ayelet Fishbach, Ph.D., the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, takes on the questions that plague us most: What happens when the person you most want to influence is yourself? How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize?
Presenting a new theoretical framework for self-motivated action, Fishbach explains how to identify the right goals, attack the “middle problem,” battle temptations, utilize the help of others around you, and so much more. With fascinating research from the field of motivation science and compelling stories of people who unlocked the secrets of self-motivation, she reveals many new insights such as 1) why having uncertain incentives increases motivation while too many incentives decreases motivation; 2) how the “illusion” of progress towards a goal increases motivation; 3) how to know if and when a glass half full or half empty perspective will motivate you.
Fishbach will be in conversation with Wendy Wood, Ph.D., Provost Professor of Psychology and Business at the University of Southern California and author of Good Habits, Bad Habits: The Science of Making Positive Changes that Stick.
This event will be recorded and available later on our website and YouTube channel.
AFTER-HOURS EVENT: Attendees who purchase a copy of Get it Done from FAN’s partner bookseller The Book Stall are invited to attend an AFTER-HOURS event hosted by Fishbach that will start immediately after the webinar. Copy and paste this link to purchase the book: https://www.thebookstall.com/event/get-it-done-surprising-lessons-science-motivation-fan-program-ayelet-fishbach-phd


January 18
7:00 pm - 8:00 pm
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